SHAY SINAY
UX/UI Designer & Web Experience Specialist
With 16 years of experience in digital marketing, website design, SEO, and user experience improvements, my path started in SEO and gradually evolved into web design and UX/UI.
Early in my career, I learned that good rankings and traffic are only part of the picture. What really matters is what users experience after they arrive: how they scan a page, understand the content, navigate the website, compare options, and take action.
This perspective led me to focus more and more on website structure, content hierarchy, visual clarity, and practical user journeys. Over the years, I’ve worked on hundreds of websites across different industries, often improving digital experiences within real technological, content, and business constraints.
Recent projects
I take my profession and work very seriously. Each project involves considerable research, competitive analysis and exploration. Above all, I feel privileged to be able to help clients tell their brand's true story.
B.P Graphic -
Website Restructure & Redesign
Project type: Multi-category catalog website
Industry: Printing, sublimation, UV printing, photo products
My role: Website structure, content hierarchy, UX improvements, web design, SEO-oriented architecture.
The challenge
BP Graphic had an older website with limited navigation depth and many product areas competing for attention. The main challenge was to organize a broad technical catalog in a way that users could understand, browse, and contact the company more easily.
What I changed
- Reorganized the website into clearer product and service categories
- Improved the catalog structure and category hierarchy
- Created clearer paths to product pages and contact options
- Improved content hierarchy across key pages
- Built a more scalable structure for SEO and future content expansion
- Made the website more suitable for users looking for specific professional printing products
Before
Old archived version from 2018 - basic structure with main categories such as UV systems, DTG printers, heat presses, frames, sublimation products, albums, promotions, and contact. The archived version shows the previous site structure and older content hierarchy.
After
Current BP Graphic website - updated multi-category catalog structure with clearer product navigation, technical product pages, service categories, and improved lead-generation paths.
Result
A clearer, broader, and more structured website that better supports product discovery, professional credibility, lead generation, and ongoing SEO activity.
Ortal Davidian Law Office -
Professional legal website with complex content structure
Challenge:
Organize professional legal content in a way that feels clear, trustworthy, and easy to navigate.
What I did:
- Structured service pages and legal content sections
- Created multi-level navigation
- Improved content hierarchy
- Designed a Z-pattern hero section combining key messaging, professional imagery, and clear call-to-action buttons
- Created clear contact paths
- Helped present complex planning and construction law topics in a more accessible way
Result
A clearer and more trustworthy legal website that improved content accessibility and contributed to a noticeable increase in lead inquiries.
More about me
"Do your best or don't do it at all"
Outside of work, I’m an active person who loves sports, especially football, along with tennis, surfing, yoga, gym training, and traveling. I like clear thinking, practical solutions, and people who care about doing things properly.